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BII's Mission & Vision

    Mission Statement
    • To be the professional body for the licensed retail sector in all its dimensions. We will encourage new entrants and help
      them develop their long-term careers. We will provide all our members with high quality qualifications, information,
      skills and business benefits to help them succeed
      BII's Vision Statement
    • To be the defining professional body delivering consistently high standards, employment practice, and social responsibility
      within the licensed retail sector

What is CAMRA?

CAMRA, the Campaign for Real Ale is an independent, voluntary organisation campaigning for real ale, community pubs and consumer rights.

CAMRA was formed in March 1971 by four men from the north-west who were disillusioned by the domination of the UK beer market by a handful of companies pushing products of low flavour and overall quality onto the consumer.

Many brewers during the late 1960s and early 1970s had made the decision to move away from producing traditional, flavoursome beers which continued to ferment in the cask from which they were served, and such a move was opposed by Michael Hardman, Graham Lees, Jim Makin and Bill Mellor, all of whom thought it was about time British beer drinkers were given better variety and choice at the bar.